Create or update a HubSpot contact and fill the real custom properties in your portal.
Setup
Most people are live in about three minutes. No code, no Zapier, and your next Facebook lead can be in HubSpot today.
Sign in with Facebook, then pick the Page you advertise on and the lead form to send to HubSpot. Every new submission on that form is picked up the moment it happens.
Sign in to HubSpot once and approve access. Manage more than one HubSpot account? Switch or add another with Change account, and click Refresh fields after adding a property in HubSpot.
First name, last name, email and phone are matched for you, showing the real answers from your latest lead. Every other question can go to any writable HubSpot property, including your own custom properties.
Seconds after someone submits your Facebook or Instagram lead form, they are a HubSpot contact. If the same person submits again, their contact is updated instead of duplicated.
Prefer to read it all first? How to send Facebook leads to HubSpot →
What arrives
A contact created in your portal, or the existing one updated if that email is already there, so a repeat enquiry enriches the record instead of creating a duplicate. Mapped answers are written to real HubSpot properties, including custom ones.
Alongside the answers themselves, each lead carries the campaign and ad it came from, the Facebook Page name and the time it was submitted, so your attribution reporting still means something once the contact is inside it. Every lead is also scored before delivery, with real checks on the email address and phone number, so an obviously junk submission is flagged before it clutters your pipeline.
Who it suits
Sales teams already running HubSpot workflows and sequences, who want a Facebook lead to enter the same pipeline as every other contact.
This isn't a general automation tool you have to configure around your CRM. It does one route, Facebook and Instagram lead ads straight into the CRM your team already runs, without a Zapier subscription sitting between you and your own leads.
This is the Facebook Lead Ads integration for HubSpot, HubSpot CRM and HubSpot Marketing Hub, so whichever name you know it by, the setup above is the same.
Use cases
About the tools
Facebook Lead Ads, now Meta lead ads, let people send you their details through an instant form on Facebook or Instagram without leaving the app. The form pre-fills from their profile, which is why these ads convert well and why the leads go cold fast if nobody follows up.
HubSpot is a CRM platform with marketing, sales and service tools built around one contact record. Growing teams use it to track every touchpoint from first enquiry to closed deal, and its free CRM makes it a common first CRM.
LeadSender connects Facebook and Instagram lead ads to the tools you already use. It listens to Meta's leadgen webhook, maps each answer to a real field and delivers every lead in seconds, with a LeadScore quality check on the way. No Zapier, no CSV exports.
FAQ
Connect your Facebook Page in LeadSender, choose HubSpot as the destination, and map each question on your lead form to a field. Authorise HubSpot through its own OAuth screen and pick the portal. LeadSender then reads your live property list, standard and custom, so you are mapping to the fields your team actually uses. Once it is switched on, every new submission is delivered automatically.
Seconds. LeadSender is subscribed to Meta's leadgen webhook, so Facebook tells us the moment a form is submitted and we deliver straight on to HubSpot. There is no polling window and no sync schedule to wait for.
No. LeadSender talks to Meta and to HubSpot directly, so there is no Zapier plan to pay for on top and no extra hop for a lead to get stuck in.
Yes. When you connect HubSpot, LeadSender reads the live field list from your own account, standard fields and the custom ones you created, so you map each form answer to the field your team actually uses instead of to a fixed list.
It's free on every HubSpot plan and fine if speed isn't critical, but HubSpot says new leads can take up to two hours to sync. LeadSender creates the contact within seconds and fills the properties you already use, instead of new text properties.
No. Contacts are created or updated by email address, so a person who submits twice updates one contact. That's also why the Email property must be matched.
Yes. LeadSender creates contacts through HubSpot's standard Contacts API, which works on the free CRM as well as paid Hubs.
Related
Or see all Facebook Lead Ads integrations.
