Leads land as new people, with the source kept intact so your reporting still means something.
Setup
Three steps, and most people are live in about three minutes.
Sign in with Facebook and pick the Page you run lead ads on. We subscribe it to Meta's leadgen webhook, which is what makes delivery instant rather than scheduled.
Paste the API key from Follow Up Boss under Admin, then API. No OAuth screen and nothing to approve on their side, so the connection takes about a minute.
Match each form question to a field in Follow Up Boss. The obvious ones are matched for you. Send a test lead to prove the whole path, then switch it on.
What arrives
A new person in Follow Up Boss with the source recorded, so your lead source reporting and your agents' smart lists keep working. Mapped answers are written into the custom fields on your own account.
Alongside the answers themselves, each lead carries the campaign and ad it came from, the Facebook Page name and the time it was submitted, so you know which campaign actually produced the lead sitting in your pipeline, not just that one arrived. Every lead is also scored before delivery, so an agent isn't handed a dead number to chase down.
Who it suits
Real estate teams who live in Follow Up Boss and measure everything by speed to first call.
This isn't a real estate platform trying to replace your CRM. It's the pipe that keeps it fed: one route, Facebook and Instagram leads into the system your team already works out of, with nothing else to configure.
This is the Facebook Lead Ads integration for Follow Up Boss and FUB, so whichever name you know it by, the setup above is the same.
Use cases
About the tools
Facebook Lead Ads, now Meta lead ads, let people send you their details through an instant form on Facebook or Instagram without leaving the app. The form pre-fills from their profile, which is why these ads convert well and why the leads go cold fast if nobody follows up.
Follow Up Boss is a real estate CRM that routes new leads to agents, runs smart lists and action plans, and reports on every lead source. It is built for teams that live on speed to lead.
LeadSender connects Facebook and Instagram lead ads to the tools you already use. It listens to Meta's leadgen webhook, maps each answer to a real field and delivers every lead in seconds, with a LeadScore quality check on the way. No Zapier, no CSV exports.
FAQ
Connect your Facebook Page in LeadSender, choose Follow Up Boss as the destination, and map each question on your lead form to a field. Paste the API key from Follow Up Boss under Admin, then API. No OAuth screen and nothing to approve on their side, so the connection takes about a minute. Once it is switched on, every new submission is delivered automatically.
Seconds. LeadSender is subscribed to Meta's leadgen webhook, so Facebook tells us the moment a form is submitted and we deliver straight on to Follow Up Boss. There is no polling window and no sync schedule to wait for.
No. LeadSender talks to Meta and to Follow Up Boss directly, so there is no Zapier plan to pay for on top and no extra hop for a lead to get stuck in.
Yes. When you connect Follow Up Boss, LeadSender reads the live field list from your own account, standard fields and the custom ones you created, so you map each form answer to the field your team actually uses instead of to a fixed list.
Related
Or see all Facebook Lead Ads integrations.
