Create a Lead record on your org.
Setup
Three steps, and most people are live in about three minutes.
Sign in with Facebook and pick the Page you run lead ads on. We subscribe it to Meta's leadgen webhook, which is what makes delivery instant rather than scheduled.
Sign in through Salesforce's own login and approve access. LeadSender then reads your org's live Lead fields, custom ones included, so you map to the fields your team actually uses. Production and Developer Edition orgs both work.
Match each form question to a field in Salesforce. The obvious ones are matched for you. Send a test lead to prove the whole path, then switch it on.
What arrives
A Lead record on your org, with form answers mapped to standard and custom Lead fields, so assignment rules and reports treat it like any other inbound lead. If the same person submits again, their open Lead is updated instead of duplicated.
Alongside the answers themselves, each lead carries the campaign and ad it came from, the Facebook Page name and the time it was submitted, so your attribution reporting still means something once the contact is inside it. Every lead is also scored before delivery, with real checks on the email address and phone number, so an obviously junk submission is flagged before it clutters your pipeline.
Who it suits
Larger sales teams whose routing, forecasting and reporting already live in Salesforce.
This isn't a general automation tool you have to configure around your CRM. It does one route, Facebook and Instagram lead ads straight into the CRM your team already runs, without a Zapier subscription sitting between you and your own leads.
Use cases
About the tools
Facebook Lead Ads, now Meta lead ads, let people send you their details through an instant form on Facebook or Instagram without leaving the app. The form pre-fills from their profile, which is why these ads convert well and why the leads go cold fast if nobody follows up.
Salesforce is the most widely used CRM in the world. Leads, Contacts and Opportunities drive its assignment rules, reports and the whole sales process.
LeadSender connects Facebook and Instagram lead ads to the tools you already use. It listens to Meta's leadgen webhook, maps each answer to a real field and delivers every lead in seconds, with a LeadScore quality check on the way. No Zapier, no CSV exports.
FAQ
Connect your Facebook Page in LeadSender, choose Salesforce as the destination, and map each question on your lead form to a field. Sign in through Salesforce's own login and approve access. LeadSender then reads your org's live Lead fields, custom ones included, so you map to the fields your team actually uses. Production and Developer Edition orgs both work. Once it is switched on, every new submission is delivered automatically.
Seconds. LeadSender is subscribed to Meta's leadgen webhook, so Facebook tells us the moment a form is submitted and we deliver straight on to Salesforce. There is no polling window and no sync schedule to wait for.
No. LeadSender talks to Meta and to Salesforce directly, so there is no Zapier plan to pay for on top and no extra hop for a lead to get stuck in.
Yes. When you connect Salesforce, LeadSender reads the live field list from your own account, standard fields and the custom ones you created, so you map each form answer to the field your team actually uses instead of to a fixed list.
Related
Or see all Facebook Lead Ads integrations.
