Send Facebook and Instagram lead ads to Close CRM automatically. Each lead becomes a Close lead with its contact, in the status you pick, with every form answer saved as a note, so your reps can call within minutes.
Setup
Most people are live in about three minutes. No code, no Zapier, and your next Facebook lead can be in Close CRM today.
Sign in with Facebook, then pick the Page you advertise on and the lead form to send to Close. Every new submission on that form is picked up the moment it happens.
In Close, open Settings, Developer, API Keys and click New API Key. Name it LeadSender and copy the key.
Paste the key, then choose the status new leads land in. Your statuses come live from your Close account.
Name, email and phone are matched for you. Match the rest, your Close custom fields included. Leave Company empty and the lead is named after the person.
Seconds after someone submits your Facebook or Instagram form, they're a lead in Close in your status, with every answer as a note.
What arrives
A Close lead with the person as its contact, in the status you pick, with your custom fields filled and every form answer added as a note. A repeat enquiry updates the same lead instead of creating a second one.
Alongside the answers themselves, each lead carries the campaign and ad it came from, the Facebook Page name and the time it was submitted, so your attribution reporting still means something once the contact is inside it. Every lead is also scored before delivery, with real checks on the email address and phone number, so an obviously junk submission is flagged before it clutters your pipeline.
Who it suits
Sales teams that call every new lead from Close and want Facebook enquiries in the same statuses and Smart Views as the rest.
This isn't a general automation tool you have to configure around your CRM. It does one route, Facebook and Instagram lead ads straight into the CRM your team already runs, without a Zapier subscription sitting between you and your own leads.
This is the Facebook Lead Ads integration for Close, Close CRM, Close.com and Close.io, so whichever name you know it by, the setup above is the same.
Use cases
About the tools
Facebook Lead Ads, now Meta lead ads, let people send you their details through an instant form on Facebook or Instagram without leaving the app. The form pre-fills from their profile, which is why these ads convert well and why the leads go cold fast if nobody follows up.
Close is a sales CRM built for teams that sell by phone and email, with calling, SMS and email built in. Leads move through statuses you define, and Smart Views turn any filter into a call list.
LeadSender connects Facebook and Instagram lead ads to the tools you already use. It listens to Meta's leadgen webhook, maps each answer to a real field and delivers every lead in seconds, with a LeadScore quality check on the way. No Zapier, no CSV exports.
FAQ
Connect your Facebook Page in LeadSender, choose Close CRM as the destination, and map each question on your lead form to a field. Paste an API key from Close under Settings, Developer, API Keys. LeadSender checks it with Close straight away and keeps it on its own servers. Once it is switched on, every new submission is delivered automatically.
Seconds. LeadSender is subscribed to Meta's leadgen webhook, so Facebook tells us the moment a form is submitted and we deliver straight on to Close CRM. There is no polling window and no sync schedule to wait for.
No. LeadSender talks to Meta and to Close CRM directly, so there is no Zapier plan to pay for on top and no extra hop for a lead to get stuck in.
Yes. When you connect Close CRM, LeadSender reads the live field list from your own account, standard fields and the custom ones you created, so you map each form answer to the field your team actually uses instead of to a fixed list.
In Close, open Settings, Developer, API Keys and create a key. Paste it into LeadSender and it's checked with Close straight away. The key stays on LeadSender's servers.
The one you pick when you set up the integration, from your account's own statuses. If you leave it, Close uses your first status.
LeadSender finds their existing contact by email, or by phone when there's no email, and updates that lead instead of creating a second one. The new answers are added as a note marked as a repeat enquiry.
Yes. Your account's lead and contact custom fields are read live from Close, so you can match any of them to a form answer.
Related
Or see all Facebook Lead Ads integrations.
