Send Facebook and Instagram lead ads to Freshsales automatically. Each lead becomes a Freshsales contact with your lead source and sales owner set, your custom fields filled and every form answer saved as a note, within seconds.
Setup
Most people are live in about three minutes. No code, no Zapier, and your next Facebook lead can be in Freshsales today.
Sign in with Facebook, then pick the Page you advertise on and the lead form to send to Freshsales. Every new submission on that form is picked up the moment it happens.
In Freshsales, click your profile picture, then Personal settings, API settings. Copy Your API Key and Your bundle alias.
Paste the API key first and the bundle alias below it. Then pick the lead source to record and the sales owner who gets new leads.
Name, email and phone are matched for you. Match the rest, your Freshsales custom fields included.
Seconds after someone submits your Facebook or Instagram form, they're a Freshsales contact with your sales owner and lead source, and every answer as a note.
What arrives
A Freshsales contact with the person's name, email, phone and address, your custom fields filled, the lead source and sales owner you pick, and every form answer added as a note. A repeat enquiry from the same email updates that contact instead of creating a second one.
Alongside the answers themselves, each lead carries the campaign and ad it came from, the Facebook Page name and the time it was submitted, so your attribution reporting still means something once the contact is inside it. Every lead is also scored before delivery, with real checks on the email address and phone number, so an obviously junk submission is flagged before it clutters your pipeline.
Who it suits
Sales teams working in Freshsales (Freshworks CRM) who want every Facebook enquiry assigned to the right rep with its source recorded.
This isn't a general automation tool you have to configure around your CRM. It does one route, Facebook and Instagram lead ads straight into the CRM your team already runs, without a Zapier subscription sitting between you and your own leads.
This is the Facebook Lead Ads integration for Freshsales, Freshworks CRM and Freshsales Suite, so whichever name you know it by, the setup above is the same.
Use cases
About the tools
Facebook Lead Ads, now Meta lead ads, let people send you their details through an instant form on Facebook or Instagram without leaving the app. The form pre-fills from their profile, which is why these ads convert well and why the leads go cold fast if nobody follows up.
Freshsales is the sales CRM from Freshworks, with phone, email and sales sequences built in. Every contact carries a lead source and a sales owner, so enquiries can be routed to the right rep and reported on.
LeadSender connects Facebook and Instagram lead ads to the tools you already use. It listens to Meta's leadgen webhook, maps each answer to a real field and delivers every lead in seconds, with a LeadScore quality check on the way. No Zapier, no CSV exports.
FAQ
Connect your Facebook Page in LeadSender, choose Freshsales as the destination, and map each question on your lead form to a field. Paste your API key and bundle alias from Personal settings, API settings in Freshsales. LeadSender checks them with Freshsales straight away and keeps the key on its own servers. Once it is switched on, every new submission is delivered automatically.
Seconds. LeadSender is subscribed to Meta's leadgen webhook, so Facebook tells us the moment a form is submitted and we deliver straight on to Freshsales. There is no polling window and no sync schedule to wait for.
No. LeadSender talks to Meta and to Freshsales directly, so there is no Zapier plan to pay for on top and no extra hop for a lead to get stuck in.
Yes. When you connect Freshsales, LeadSender reads the live field list from your own account, standard fields and the custom ones you created, so you map each form answer to the field your team actually uses instead of to a fixed list.
In Freshsales, click your profile picture, then Personal settings, API settings. Copy Your API Key and Your bundle alias into LeadSender. They're checked with Freshsales straight away, and the key stays on LeadSender's servers.
Yes. Pick any active user in your Freshsales account as the sales owner. If you don't pick one, Freshsales makes the person whose API key you used the owner.
LeadSender matches the contact by email, so a repeat enquiry updates the existing contact instead of creating a second one, and the new answers are added as a note.
Yes. Your account's contact custom fields and lead sources are read live from Freshsales, so you can match any of them to a form answer.
Related
Or see all Facebook Lead Ads integrations.
