New contacts, tagged by the form they filled, with your own custom fields filled in.
Setup
Three steps, and most people are live in about three minutes.
Sign in with Facebook and pick the Page you run lead ads on. We subscribe it to Meta's leadgen webhook, which is what makes delivery instant rather than scheduled.
Copy the API URL and API Key from ActiveCampaign under Settings, then Developer, and paste both. LeadSender then reads your live field and list names from that account.
Match each form question to a field in ActiveCampaign. The obvious ones are matched for you. Send a test lead to prove the whole path, then switch it on.
What arrives
A contact created or updated by email, added to the list you choose and tagged so your automations can fire off the tag. Mapped answers are written to your account's real custom fields.
Alongside the answers themselves, each lead carries the campaign and ad it came from, the Facebook Page name and the time it was submitted, so you can see which ad is actually growing the list, not just that a subscriber appeared. Every lead is also scored before delivery, with real checks on the email address, so an obviously fake one never gets the chance to bounce and hurt your sender reputation.
Who it suits
Teams running automations off tags and list membership, where a Facebook lead needs to enter a specific sequence the moment it arrives.
This isn't another email marketing platform. It's what keeps the one you already pay for supplied with real leads instead of a CSV nobody got around to uploading, with no Zapier step and nothing else to configure.
This is the Facebook Lead Ads integration for ActiveCampaign, so whichever name you know it by, the setup above is the same.
Use cases
About the tools
Facebook Lead Ads, now Meta lead ads, let people send you their details through an instant form on Facebook or Instagram without leaving the app. The form pre-fills from their profile, which is why these ads convert well and why the leads go cold fast if nobody follows up.
ActiveCampaign is an email marketing and automation platform with a built-in CRM. It is known for automations that start the moment a tag is added to a contact.
LeadSender connects Facebook and Instagram lead ads to the tools you already use. It listens to Meta's leadgen webhook, maps each answer to a real field and delivers every lead in seconds, with a LeadScore quality check on the way. No Zapier, no CSV exports.
FAQ
Connect your Facebook Page in LeadSender, choose ActiveCampaign as the destination, and map each question on your lead form to a field. Copy the API URL and API Key from ActiveCampaign under Settings, then Developer, and paste both. LeadSender then reads your live field and list names from that account. Once it is switched on, every new submission is delivered automatically.
Seconds. LeadSender is subscribed to Meta's leadgen webhook, so Facebook tells us the moment a form is submitted and we deliver straight on to ActiveCampaign. There is no polling window and no sync schedule to wait for.
No. LeadSender talks to Meta and to ActiveCampaign directly, so there is no Zapier plan to pay for on top and no extra hop for a lead to get stuck in.
Yes. When you connect ActiveCampaign, LeadSender reads the live field list from your own account, standard fields and the custom ones you created, so you map each form answer to the field your team actually uses instead of to a fixed list.
Related
Or see all Facebook Lead Ads integrations.
