Send Facebook and Instagram lead ads to Klaviyo automatically. Each lead becomes a Klaviyo profile on the list you pick, subscribed to email if you choose, with every answer saved, so your welcome flow starts within seconds.
Setup
Most people are live in about three minutes. No code, no Zapier, and your next Facebook lead can be in Klaviyo today.
Sign in with Facebook, then pick the Page you advertise on and the lead form to send to Klaviyo. Every new submission on that form is picked up the moment it happens.
In Klaviyo, open Settings, API keys and click Create Private API Key. Choose Full Access Key, name it LeadSender and copy the key.
Paste the key, then choose the list new profiles join and whether they're subscribed to email. Your lists come live from your Klaviyo account.
Name, email and phone are matched for you, and each question on your form becomes its own custom property.
Seconds after someone submits your Facebook or Instagram form, they're a Klaviyo profile on your list, ready for your welcome flow.
What arrives
A Klaviyo profile with the person's name, email, phone and location, and one custom property for each question on your form, added to the list you pick and subscribed to email marketing if you choose. Every lead is also recorded as a Facebook Lead Form Submitted event, so a flow can start the moment they submit.
Alongside the answers themselves, each lead carries the campaign and ad it came from, the Facebook Page name and the time it was submitted, so you can see which ad is actually growing the list, not just that a subscriber appeared. Every lead is also scored before delivery, with real checks on the email address, so an obviously fake one never gets the chance to bounce and hurt your sender reputation.
Who it suits
Brands and businesses that nurture leads with Klaviyo flows and want Facebook leads in their welcome flow while they're still interested.
This isn't another email marketing platform. It's what keeps the one you already pay for supplied with real leads instead of a CSV nobody got around to uploading, with no Zapier step and nothing else to configure.
This is the Facebook Lead Ads integration for Klaviyo, Klaviyo email and Klaviyo SMS, so whichever name you know it by, the setup above is the same.
Use cases
About the tools
Facebook Lead Ads, now Meta lead ads, let people send you their details through an instant form on Facebook or Instagram without leaving the app. The form pre-fills from their profile, which is why these ads convert well and why the leads go cold fast if nobody follows up.
Klaviyo is an email and SMS marketing platform built around customer profiles, lists, segments and automated flows. Ecommerce brands and businesses that nurture leads by email use it to send the right message the moment someone signs up.
LeadSender connects Facebook and Instagram lead ads to the tools you already use. It listens to Meta's leadgen webhook, maps each answer to a real field and delivers every lead in seconds, with a LeadScore quality check on the way. No Zapier, no CSV exports.
FAQ
Connect your Facebook Page in LeadSender, choose Klaviyo as the destination, and map each question on your lead form to a field. Create a Full Access private API key in Klaviyo under Settings, API keys, and paste it. LeadSender checks it with Klaviyo straight away and keeps it on its own servers. Once it is switched on, every new submission is delivered automatically.
Seconds. LeadSender is subscribed to Meta's leadgen webhook, so Facebook tells us the moment a form is submitted and we deliver straight on to Klaviyo. There is no polling window and no sync schedule to wait for.
No. LeadSender talks to Meta and to Klaviyo directly, so there is no Zapier plan to pay for on top and no extra hop for a lead to get stuck in.
Yes. When you connect Klaviyo, LeadSender reads the live field list from your own account, standard fields and the custom ones you created, so you map each form answer to the field your team actually uses instead of to a fixed list.
In Klaviyo, click your organization name at the bottom left, then Settings, API keys, Create Private API Key. Choose Full Access Key and paste the key into LeadSender. It's checked with Klaviyo straight away and stays on LeadSender's servers.
Only if you leave Subscribe to email marketing on. If the list uses double opt-in, Klaviyo emails each lead to confirm first. Turn it off to add leads to the list without changing their consent.
Yes. Every lead is recorded as a Facebook Lead Form Submitted event with every answer, so you can use that metric as a flow trigger. List-triggered flows work too.
Klaviyo matches the profile by email or phone, so a repeat enquiry updates the same profile instead of creating a duplicate.
Related
Or see all Facebook Lead Ads integrations.
