Formerly Chime. Leads arrive ready to route, with your real custom fields.
Setup
Three steps, and most people are live in about three minutes.
Sign in with Facebook and pick the Page you run lead ads on. We subscribe it to Meta's leadgen webhook, which is what makes delivery instant rather than scheduled.
Paste your Lofty API key. LeadSender then reads the live custom field list from your own account, so you map to what exists rather than a fixed guess.
Match each form question to a field in Lofty. The obvious ones are matched for you. Send a test lead to prove the whole path, then switch it on.
What arrives
A lead in Lofty with your form answers mapped to its fields, including the custom lead fields your team added, so it enters your action plans like any other source.
Alongside the answers themselves, each lead carries the campaign and ad it came from, the Facebook Page name and the time it was submitted, so you know which campaign actually produced the lead sitting in your pipeline, not just that one arrived. Every lead is also scored before delivery, so an agent isn't handed a dead number to chase down.
Who it suits
Teams on Lofty (formerly Chime) who run action plans off new leads and need the fields populated for those plans to fire correctly.
This isn't a real estate platform trying to replace your CRM. It's the pipe that keeps it fed: one route, Facebook and Instagram leads into the system your team already works out of, with nothing else to configure.
Use cases
About the tools
Facebook Lead Ads, now Meta lead ads, let people send you their details through an instant form on Facebook or Instagram without leaving the app. The form pre-fills from their profile, which is why these ads convert well and why the leads go cold fast if nobody follows up.
Lofty, formerly Chime, is a real estate CRM and IDX website platform. Its automated action plans and AI assistant help agents follow up with every lead.
LeadSender connects Facebook and Instagram lead ads to the tools you already use. It listens to Meta's leadgen webhook, maps each answer to a real field and delivers every lead in seconds, with a LeadScore quality check on the way. No Zapier, no CSV exports.
FAQ
Connect your Facebook Page in LeadSender, choose Lofty as the destination, and map each question on your lead form to a field. Paste your Lofty API key. LeadSender then reads the live custom field list from your own account, so you map to what exists rather than a fixed guess. Once it is switched on, every new submission is delivered automatically.
Seconds. LeadSender is subscribed to Meta's leadgen webhook, so Facebook tells us the moment a form is submitted and we deliver straight on to Lofty. There is no polling window and no sync schedule to wait for.
No. LeadSender talks to Meta and to Lofty directly, so there is no Zapier plan to pay for on top and no extra hop for a lead to get stuck in.
Yes. When you connect Lofty, LeadSender reads the live field list from your own account, standard fields and the custom ones you created, so you map each form answer to the field your team actually uses instead of to a fixed list.
Related
Or see all Facebook Lead Ads integrations.
