Send Facebook and Instagram lead ads to MailerLite automatically. Each lead becomes a subscriber in the group you pick, with your real fields filled in, so your welcome automation starts in seconds.
Setup
Most people are live in about three minutes. No code, no Zapier, and your next Facebook lead can be in MailerLite today.
Sign in with Facebook, then pick the Page you advertise on and the lead form to send to MailerLite. Every new submission on that form is picked up the moment it happens.
Paste an API token from MailerLite's Integrations page, then choose the group new subscribers should join. Your groups are read live from your account.
Your account's real fields are listed, custom ones included. First name, last name, email and phone are matched for you; pick a form answer for any other field.
Seconds after someone submits your Facebook or Instagram lead form, they're an active subscriber in MailerLite. If the email is already there, that subscriber is updated instead.
What arrives
A subscriber created in MailerLite, or updated if that email is already there, so a repeat lead never becomes a duplicate. Answers fill your account's real fields, first name, last name and phone included, and the subscriber joins the group you choose so your automations start straight away.
Alongside the answers themselves, each lead carries the campaign and ad it came from, the Facebook Page name and the time it was submitted, so you can see which ad is actually growing the list, not just that a subscriber appeared. Every lead is also scored before delivery, with real checks on the email address, so an obviously fake one never gets the chance to bounce and hurt your sender reputation.
Who it suits
Small businesses, coaches and creators running their email on MailerLite who want Facebook leads in the right group, and in their welcome automation, the second they submit.
This isn't another email marketing platform. It's what keeps the one you already pay for supplied with real leads instead of a CSV nobody got around to uploading, with no Zapier step and nothing else to configure.
This is the Facebook Lead Ads integration for MailerLite and Mailer Lite, so whichever name you know it by, the setup above is the same.
Use cases
About the tools
Facebook Lead Ads, now Meta lead ads, let people send you their details through an instant form on Facebook or Instagram without leaving the app. The form pre-fills from their profile, which is why these ads convert well and why the leads go cold fast if nobody follows up.
MailerLite is an email marketing platform for small businesses and creators. Subscribers are organised into groups, described with custom fields, and nurtured with automations.
LeadSender connects Facebook and Instagram lead ads to the tools you already use. It listens to Meta's leadgen webhook, maps each answer to a real field and delivers every lead in seconds, with a LeadScore quality check on the way. No Zapier, no CSV exports.
FAQ
Connect your Facebook Page in LeadSender, choose MailerLite as the destination, and map each question on your lead form to a field. In MailerLite, open Integrations, then API, generate a token and paste it. LeadSender then reads your real fields and groups from that account. The token stays on our servers. Once it is switched on, every new submission is delivered automatically.
Seconds. LeadSender is subscribed to Meta's leadgen webhook, so Facebook tells us the moment a form is submitted and we deliver straight on to MailerLite. There is no polling window and no sync schedule to wait for.
No. LeadSender talks to Meta and to MailerLite directly, so there is no Zapier plan to pay for on top and no extra hop for a lead to get stuck in.
Yes. When you connect MailerLite, LeadSender reads the live field list from your own account, standard fields and the custom ones you created, so you map each form answer to the field your team actually uses instead of to a fixed list.
Connect your Facebook Page in LeadSender, choose Facebook Leads to MailerLite, pick the Page and lead form, paste your MailerLite API token, choose a group, match your fields and turn it on. Every new lead is then added to MailerLite within seconds.
In MailerLite, open Integrations, then API, and click Generate new token. Give it a name, copy the token and paste it into LeadSender. The token stays on LeadSender's servers.
Yes. Pick a group in LeadSender and set your MailerLite automation to start when a subscriber joins that group. Each new lead then enters the automation straight away.
MailerLite updates the existing subscriber with the new answers instead of creating a duplicate, and adds them to the group you picked.
LeadSender works with the current MailerLite. Classic accounts use a different, older API, so you need to be on the new MailerLite to connect.
No. LeadSender connects Facebook and MailerLite directly, so leads arrive in seconds without a Zapier plan or a Zap to maintain.
Related
Or see all Facebook Lead Ads integrations.
