Every lead becomes a record in the base and table you pick.
Setup
Three steps, and most people are live in about three minutes.
Sign in with Facebook and pick the Page you run lead ads on. We subscribe it to Meta's leadgen webhook, which is what makes delivery instant rather than scheduled.
Authorise Airtable through its own OAuth screen, then choose the base and the table. The field list you map against is read live from that table, including single selects and the fields you added yourself.
Match each form question to a field in Airtable. The obvious ones are matched for you. Send a test lead to prove the whole path, then switch it on.
What arrives
A new record in your chosen table, with each form answer written to the field you mapped it to, so Airtable views, filters and automations pick it up like any other record.
Alongside the answers themselves, each lead carries the campaign and ad it came from, the Facebook Page name and the time it was submitted, so the row tells the whole story of where that lead came from, not just what they typed. Every lead is also scored before delivery, with real checks on the email address and phone number, flagged right there in the sheet rather than sitting silently as a dead entry.
Who it suits
Ops teams who already run their pipeline in Airtable, and anyone who wants a spreadsheet that can trigger its own automations once the lead lands.
This isn't a database or a project tool. It's the one route that keeps your sheet current the moment a lead actually exists, instead of someone opening Facebook Lead Center to copy it in by hand.
Use cases
About the tools
Facebook Lead Ads, now Meta lead ads, let people send you their details through an instant form on Facebook or Instagram without leaving the app. The form pre-fills from their profile, which is why these ads convert well and why the leads go cold fast if nobody follows up.
Airtable is a spreadsheet and database in one, with views, linked records and automations. Teams use it when they want structure around their leads without setting up a full CRM.
LeadSender connects Facebook and Instagram lead ads to the tools you already use. It listens to Meta's leadgen webhook, maps each answer to a real field and delivers every lead in seconds, with a LeadScore quality check on the way. No Zapier, no CSV exports.
FAQ
Connect your Facebook Page in LeadSender, choose Airtable as the destination, and map each question on your lead form to a field. Authorise Airtable through its own OAuth screen, then choose the base and the table. The field list you map against is read live from that table, including single selects and the fields you added yourself. Once it is switched on, every new submission is delivered automatically.
Seconds. LeadSender is subscribed to Meta's leadgen webhook, so Facebook tells us the moment a form is submitted and we deliver straight on to Airtable. There is no polling window and no sync schedule to wait for.
No. LeadSender talks to Meta and to Airtable directly, so there is no Zapier plan to pay for on top and no extra hop for a lead to get stuck in.
Yes. When you connect Airtable, LeadSender reads the live field list from your own account, standard fields and the custom ones you created, so you map each form answer to the field your team actually uses instead of to a fixed list.
