Send Facebook and Instagram lead ads to Monday (monday.com) automatically. Each lead becomes a new item on your board, in the group you pick, with your columns filled in and an agent assigned.
Setup
Most people are live in about three minutes. No code, no Zapier, and your next Facebook lead can be in Monday today.
Sign in with Facebook, then pick the Page you advertise on and the lead form to send to Monday. Every new submission on that form is picked up the moment it happens.
Choose the board and group, and every column on it is listed. Email and phone are matched for you; pick a fixed value for columns like Agent, Priority or Type.
Seconds after someone submits your Facebook or Instagram form, they're a new item in your group with every column filled. A repeat lead with the same email updates its item instead.
What arrives
A new item on the board and group you choose, named after the lead, with their answers in your board's own columns: email, phone, text, numbers, dates and links. Status, dropdown, people and connected-board columns get a fixed value you pick, like Type: Lead or an agent to assign. A repeat lead with the same email updates its existing item instead of adding a duplicate.
Alongside the answers themselves, each lead carries the campaign and ad it came from, the Facebook Page name and the time it was submitted, so your attribution reporting still means something once the contact is inside it. Every lead is also scored before delivery, with real checks on the email address and phone number, so an obviously junk submission is flagged before it clutters your pipeline.
Who it suits
Teams running their sales pipeline or client work on a Monday board, including Monday CRM, who want every Facebook lead on the board, assigned and labelled, the moment it arrives.
This isn't a general automation tool you have to configure around your CRM. It does one route, Facebook and Instagram lead ads straight into the CRM your team already runs, without a Zapier subscription sitting between you and your own leads.
This is the Facebook Lead Ads integration for Monday, monday.com and Monday CRM, so whichever name you know it by, the setup above is the same.
Use cases
About the tools
Facebook Lead Ads, now Meta lead ads, let people send you their details through an instant form on Facebook or Instagram without leaving the app. The form pre-fills from their profile, which is why these ads convert well and why the leads go cold fast if nobody follows up.
Monday (monday.com) is a work management platform where teams run projects, sales pipelines and client work on boards. Monday CRM is its sales edition, built on the same boards, groups and columns.
LeadSender connects Facebook and Instagram lead ads to the tools you already use. It listens to Meta's leadgen webhook, maps each answer to a real field and delivers every lead in seconds, with a LeadScore quality check on the way. No Zapier, no CSV exports.
FAQ
Connect your Facebook Page in LeadSender, choose Monday as the destination, and map each question on your lead form to a field. In monday.com, click your profile picture, then Developers, then API token, and paste your personal token. LeadSender then reads your real boards, groups and columns. The token stays on our servers. Once it is switched on, every new submission is delivered automatically.
Seconds. LeadSender is subscribed to Meta's leadgen webhook, so Facebook tells us the moment a form is submitted and we deliver straight on to Monday. There is no polling window and no sync schedule to wait for.
No. LeadSender talks to Meta and to Monday directly, so there is no Zapier plan to pay for on top and no extra hop for a lead to get stuck in.
Yes. When you connect Monday, LeadSender reads the live field list from your own account, standard fields and the custom ones you created, so you map each form answer to the field your team actually uses instead of to a fixed list.
Connect your Facebook Page in LeadSender, choose Facebook Leads to Monday, pick the Page and lead form, paste your Monday API token, choose a board and group, match your columns and turn it on. Every new lead then becomes an item on the board within seconds.
In monday.com, click your profile picture, then Developers, then API token, and copy your personal token. Paste it into LeadSender. The token stays on LeadSender's servers.
Yes. If your board has a people column, like Agent or Owner, pick a teammate for it and every new lead is assigned to them.
Yes. Status and dropdown columns list your board's own labels, so you can mark every Facebook lead as Type: Lead or Priority: High, and your Monday automations can start from it.
Yes. Monday CRM uses the same boards, groups and columns, so leads go to your Contacts or Leads board just the same.
If an email column is matched and that email is already on the board, LeadSender updates the existing item instead of adding a duplicate.
Related
Or see all Facebook Lead Ads integrations.
