Send Facebook and Instagram lead ads to Bitrix24 automatically. Each lead becomes a Bitrix24 lead, or a deal on the person's contact in simple CRM mode, with your source and responsible person set and every answer in the comments, within seconds.
Setup
Most people are live in about three minutes. No code, no Zapier, and your next Facebook lead can be in Bitrix24 today.
Sign in with Facebook, then pick the Page you advertise on and the lead form to send to Bitrix24. Every new submission on that form is picked up the moment it happens.
In Bitrix24, open Applications, Developer resources, Other, Inbound webhook. Add CRM and Users permissions, copy the link and click Create.
Paste the link, then choose the source and the responsible person for every new lead. Both lists come live from your Bitrix24.
Name, email and phone are matched for you, and your own custom fields are listed too. Every answer also goes in the comments.
Seconds after someone submits your Facebook or Instagram form, they're in your Bitrix24 CRM with the source and responsible person you picked.
What arrives
In classic CRM mode, a Bitrix24 lead; in simple mode, a deal in the first stage of your pipeline on the person's contact, reusing the contact when the same email or phone comes back. Your source and responsible person are set, your custom fields are filled, and every form answer is added to the comments.
Alongside the answers themselves, each lead carries the campaign and ad it came from, the Facebook Page name and the time it was submitted, so your attribution reporting still means something once the contact is inside it. Every lead is also scored before delivery, with real checks on the email address and phone number, so an obviously junk submission is flagged before it clutters your pipeline.
Who it suits
Sales teams and agencies running their pipeline in Bitrix24 who want every Facebook enquiry assigned to the right person, with its source, the second it arrives.
This isn't a general automation tool you have to configure around your CRM. It does one route, Facebook and Instagram lead ads straight into the CRM your team already runs, without a Zapier subscription sitting between you and your own leads.
This is the Facebook Lead Ads integration for Bitrix24, Bitrix and Bitrix24 CRM, so whichever name you know it by, the setup above is the same.
Use cases
About the tools
Facebook Lead Ads, now Meta lead ads, let people send you their details through an instant form on Facebook or Instagram without leaving the app. The form pre-fills from their profile, which is why these ads convert well and why the leads go cold fast if nobody follows up.
Bitrix24 is an all-in-one workspace with a CRM, tasks, chats and telephony, used by millions of companies worldwide. Its CRM works in classic mode, with leads, or in simple mode, where every enquiry is a deal on a contact.
LeadSender connects Facebook and Instagram lead ads to the tools you already use. It listens to Meta's leadgen webhook, maps each answer to a real field and delivers every lead in seconds, with a LeadScore quality check on the way. No Zapier, no CSV exports.
FAQ
Connect your Facebook Page in LeadSender, choose Bitrix24 as the destination, and map each question on your lead form to a field. Paste an inbound webhook link from Developer resources, Other, Inbound webhook in Bitrix24, with CRM and Users permissions. LeadSender checks it straight away and keeps it on its own servers. Inbound webhooks need a paid Bitrix24 plan or the free trial. Once it is switched on, every new submission is delivered automatically.
Seconds. LeadSender is subscribed to Meta's leadgen webhook, so Facebook tells us the moment a form is submitted and we deliver straight on to Bitrix24. There is no polling window and no sync schedule to wait for.
No. LeadSender talks to Meta and to Bitrix24 directly, so there is no Zapier plan to pay for on top and no extra hop for a lead to get stuck in.
Yes. When you connect Bitrix24, LeadSender reads the live field list from your own account, standard fields and the custom ones you created, so you map each form answer to the field your team actually uses instead of to a fixed list.
In Bitrix24, open Applications, Developer resources, Other, Inbound webhook. Add CRM and Users under Assign permissions, copy the Webhook to call REST API link and click Create. Paste the link into LeadSender; it's checked straight away and stays on LeadSender's servers.
It follows your Bitrix24 CRM mode. In classic mode each Facebook lead becomes a Bitrix24 lead. In simple mode, which has no leads, it becomes a deal in the first stage of your pipeline, on the person's contact.
Bitrix24 only allows inbound webhooks on paid plans or during the free 15-day trial, so the free plan can't connect. Any paid plan works.
In simple mode, Bitrix24's own duplicate check finds the contact by email or phone, and the new deal is added to that contact instead of creating a second one.
Related
Or see all Facebook Lead Ads integrations.
