Send Facebook and Instagram lead ads to your dealer CRM automatically. Each lead arrives in ADF/XML, the format VinSolutions, DealerSocket, Elead, DriveCentric and every other dealer CRM reads, with the vehicle, the trade-in and every answer, within seconds.
Setup
Most people are live in about three minutes. No code, no Zapier, and your next Facebook lead can be in Dealer CRM (ADF/XML) today.
Sign in with Facebook, then pick the Page you advertise on and the lead form to send to your dealer CRM. Every new submission on that form is picked up the moment it happens.
Pick your CRM, then enter the lead email address it gives your store and your dealership's name.
Your CRM routes each lead to the right desk with these. A shopper's own answer on the form wins.
Contact details and car questions like Which model? are matched for you. Anything else goes in the comments.
Seconds after someone submits your Facebook or Instagram form, your CRM gets this ADF/XML lead and files it.
What arrives
One ADF/XML lead per Facebook lead, emailed to your CRM's lead address: the customer, the vehicle they want (buy, lease or test drive, new or used, year, make, model, trim, stock number, VIN and payment), their trade-in, your dealership as the vendor, and every unmatched answer in the comments.
Alongside the answers themselves, each lead carries the campaign and ad it came from, the Facebook Page name and the time it was submitted, so your CRM reports show which campaign actually sold the car, not just that a lead arrived. Every lead is also scored before delivery, so a salesperson isn't handed a dead number to chase down.
Who it suits
Car dealerships and automotive agencies running Facebook and Instagram lead ads who want every shopper in the CRM their BDC already works from, the moment they submit the form.
This isn't a dealer platform trying to replace your CRM. It's the missing feed: Facebook and Instagram car leads turned into ADF/XML, the format your CRM already takes from your website and lead providers, with nothing else to configure.
This is the Facebook Lead Ads integration for ADF/XML, ADF, VinSolutions, DealerSocket, Elead and DriveCentric, so whichever name you know it by, the setup above is the same.
Use cases
About the tools
Facebook Lead Ads, now Meta lead ads, let people send you their details through an instant form on Facebook or Instagram without leaving the app. The form pre-fills from their profile, which is why these ads convert well and why the leads go cold fast if nobody follows up.
ADF (Auto-lead Data Format) is the XML standard car dealer CRMs use to take in leads. Each store gets a lead email address from its CRM, and every ADF/XML email sent there becomes a lead, routed by the store's own rules.
LeadSender connects Facebook and Instagram lead ads to the tools you already use. It listens to Meta's leadgen webhook, maps each answer to a real field and delivers every lead in seconds, with a LeadScore quality check on the way. No Zapier, no CSV exports.
FAQ
Connect your Facebook Page in LeadSender, choose Dealer CRM (ADF/XML) as the destination, and map each question on your lead form to a field. Pick your CRM and enter the lead email address it gives your store, plus your dealership's name. Works with any CRM that takes ADF/XML by email: VinSolutions, DealerSocket, Elead, DriveCentric, ProMax, AutoRaptor, CDK, Reynolds & Reynolds, Tekion and more. Once it is switched on, every new submission is delivered automatically.
Seconds. LeadSender is subscribed to Meta's leadgen webhook, so Facebook tells us the moment a form is submitted and we deliver straight on to Dealer CRM (ADF/XML). There is no polling window and no sync schedule to wait for.
No. LeadSender talks to Meta and to Dealer CRM (ADF/XML) directly, so there is no Zapier plan to pay for on top and no extra hop for a lead to get stuck in.
Yes. When you connect Dealer CRM (ADF/XML), LeadSender reads the live field list from your own account, standard fields and the custom ones you created, so you map each form answer to the field your team actually uses instead of to a fixed list.
Any CRM that takes ADF/XML leads by email, which is nearly all of them: VinSolutions, DealerSocket, Elead, DriveCentric, ProMax, AutoRaptor, CDK, Reynolds & Reynolds, Tekion and more.
Your CRM gives each store an address that turns ADF/XML emails into leads, the same kind your website and lead providers send to. Your CRM admin or rep can give you one for Facebook leads.
Yes. Match your form's questions to the vehicle's year, make, model, trim, stock number, VIN and payment, and to the trade-in's year, make, model and mileage. Answers you don't match go in the lead's comments.
Yes. Connect your own email address first and send a test lead to see the exact ADF/XML, then click Change account and connect your CRM's lead address.
